Aura is built to control and connect any “smart” device, from any device. For example, with Aura, you can turn on your lights from your phone or change the mood from your tablet device. Aura envisions a general-purpose Operating System over time. Aura will go where you go, making your life easier and more productive.
The “smart home”, or “connected home” as it is sometimes referred to, has truly contributed to the growth of the Internet of Things. As more and more applications are coming online, from your thermostat to your lights to your TV, the ability to connect and control these devices remotely opens up an assortment of opportunities. In addition, people have always felt the need to reuse their existing devices and investments. More so, your home is your sanctuary, a place to feel comfortable and secure. Making your home “smart” transforms a bunch of wires and walls into a personal refuge. Until recently the prospect of a truly smart home was merely fiction, but in the last few years the number of “smart devices” has grown steadily and adoption is becoming widely accepted. It is now time for a truly smart home.
There’s a convergence of opportunities making this the right time for this type of product. For one, the Internet of Things (IoT) is becoming widely recognized and adopted, expected to surpass a trillion-dollar industry this decade. With products like Smart Locks and Smart Voice-Assistants (Alexa & Google Assistant) more accessible than ever before, these products are now known and accepted by the consumer market. The increase in always-on mobile phones has created a culture both comfortable with and anxious for more automation. All this said the average home is still not connected, the big players in the space are 10+ years old and lacking innovation, and most systems are built around a proprietary system making it difficult to connect products from various vendors. Sort of like a jigsaw puzzle, the pieces are all in place and ready for someone to put them together to create an everlasting experience.
THE INTERNET OF THINGS IS RIPE FOR DISRUPTION
The Need for Truly Smart
Our Vision & Mission
To make it easy and fun to connect to any device, from any device. In the beginning, the focus is on the connected home, but over time this expands to industrial, transportation, education, productivity, and more.
Aura will be the OS that seamlessly lets you connect your gadgets in order to be always ready and always aware. The result will be a reduced burden, allowing you to be with those you care about and spend time doing the things you love. Our goal is to make Aura the personal assistant you never knew you needed.